Platinum Blonde Shampoo (1000 ml)

Paul Mitchell Platinum Blonde Shampoo contains violet pigments that deepen and intensify blonde, white and silver tones. It cleanses the hair gently and gently and contains rich, vegan ingredients that instantly leave hair smooth and shiny. Paul Mitchell stands for incomparable professional quality and wonderful results.

Advantage

• Ideal for cool hair colors
• Neutralizes yellow cast
• Provides moisture
• Makes the hair more supple
• Violet pigments ensure cool blonde and silver
• Ingredients: Aloe Vera, algae extracts and jojoba oil
• paraben-free and vegan
• without animal testing

Hair type
The Platinum Blonde Shampoo is ideal for blonde, silver and white hair, whether natural or coloured. The shampoo is also perfect as a remedy against yellow tint and unwanted yellow tones in the hair. 

Problem
Do you have blond or fair hair? Do you need a shampoo for the daily cleaning of your hair? Have you heard a lot about silver shampoo and now you want to try it? Do you want to use a professional product for your hair care? Paul Mitchell's Platinum Blonde Shampoo is a must in your grooming routine! For those who have failed blonding and are yellowing, this shampoo is the perfect solution. Cool shades experience new shine and become more radiant!

Composition
Silver shampoos are the most innovative products for blonde and light hair. Paul Mitchell's Platinum Blonde Shampoo contains violet colour pigments, at first glance the product is violet-blue. How does this shampoo work? Violet is the complementary colour to yellow in the colour circle, if these two pigments mix, they neutralise each other. It is as simple as that! With violet you can minimize and remove yellow tint. After the treatment, the hair appears lighter overall, less yellowish and therefore cooler and silvery. Of course the shampoo also contains cleansing and conditioning essences. Among the ingredients are:

Aloe Vera: a very famous medicinal plant. It has great anti-inflammatory and soothing properties. The scalp is not irritated and the hair is invigorated with many essential nutrients. 

Algae extracts: build a protective shield against evaporation and dehydration. The hair loses significantly less moisture, therefore it stays smoother and healthier. Thanks to this substance, the other ingredients of the care products can develop their effect even better.

Jojoba oil: essential oils are very important for your hair. This precious oil is extracted from the nut-like seeds of the jojoba shrub, has a low odour and has an anti-inflammatory effect. It contains rich vitamins A and E and fatty acids. Jojoba oil nourishes and protects the scalp without leaving a greasy oil film. It provides a lot of moisture and soothes itchy scalp. This natural substance can also repair broken and strawy tips.

Application
Take a small amount of shampoo in your hand and distribute it evenly over wet hair. Massage the scalp with small circular movements until a soft foam is created. Allow the product to work for 1 to 5 minutes and then rinse thoroughly with water. Platinum Blonde Shampoo is ideal for daily cleansing of the hair, regular use ensures wonderful results.

Tip
Your light hair needs special care. In the Paul Mitchell Forever Blonde line you will find all the products you need to take care of your blonde hair. For instant vitality and resistance, there is, for example, the Forever Blonde Dramatic Repair, a spray for cool shades.