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Chroma Crème Purple Shampoo - 100 ml

L'Oréal Professionnel

-50%
Chroma Crème Purple Shampoo - 100 ml
 
CHF8.00 CHF 16.00

Prices incl. VAT shipping costs

  • Contents: 100 ml
  • Item number: SW27503

Available now 1–2 days (A-Post)

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Chroma Crème Purple Shampoo - 100 ml Discover the powerful Chroma Crème Purple Shampoo,... more

Chroma Crème Purple Shampoo - 100 ml

Discover the powerful Chroma Crème Purple Shampoo, which  instantly neutralizes unwanted yellow tones and intensively nourishes the hair fibre without weighing it down. It is the result of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs. Its innovative technology integrates professional violet colorants in an intensely nourishing formula. Chroma Crème Violet offers an even neutralization through a thinner formula film that guarantees an even color result, even on porous areas. It also provides more shine. The concentrated, creamy and foaming texture provides a unique experience.

Benefits

  • Neutralizes yellow reflexes
  • Intensive nourishment of the hair fiber
  • Does not weigh the hair down.
  • Nourishing formula
  • Guarantees an even color result
  • More shine

Hair type

The miracle-working Chroma Crème Purple Shampoo from the Serie Expert product line is particularly suitable for blonde and platinum blonde hair types that need the perfect care to neutralize yellow tones.

Problem

Are you longing for a shampoo for complex, multidimensional hair colors full of reflections that gives your hair luminosity and bounce? After a few washes, your hair color fades and warm reflections in yellow tones appear? Would you like to be able to correct professional color results directly from home without having to sacrifice the highest level of care? Then the wonderful Chroma Crème Purple Shampoo offers you the perfect solution for color correction and intensive care!

Technology

Chroma Crème's technology contains professional, tailor-made dyes to neutralize unwanted warm reflections, now in the most caring formula.1 
It offers uniform neutralization thanks to a thinner, more even formula compared to conventional neutralizing shampoos. This technology ensures that no color stains appear even on porous areas.2
In addition, the formula offers maximum care, with 10x smaller conditioning agents that are specifically targeted to the most damaged and porous areas of the hair and guarantees 3x more shine.3 

1At L'Oréal Professionnel, 2Feedback from hairdressers, 3Instrumental test

Application

1. STEP: HAIR DIAGNOSIS

Make sure you choose the right Chroma Crème shampoo for your needs:
Purple Chroma Crème for blonde hair with unwanted yellow undertones

2. STEP: PREPARATION

Pre-wash the hair thoroughly.
Put on your gloves to protect your hands.

3. STEP: SHAMPOOING

Use the same amount of product as your normal shampoo. Apply the product to wet hair and distribute evenly from roots to ends.
Massage in until a rich lather is created.

LeavePurple Chroma Crème on for 2 to 5 minutes to achieve complete colour correction.
Check that all warm undertones have been neutralized.

4. STEP: RINSE

Rinse thoroughly until all color pigments have been removed.
Chroma Crème does not require a subsequent hair mask.

5. STEP: RESULT

Excellent color correction with maximum care.
Remember to use your Chroma Crème Shampoo between salon visits to correct color long term and care like a pro.

Brands: L'Oréal Professionnel
Product line: Chroma Crème
Product type: shampoo
Requirements: anti-yellow tinge, colour protection, Pflegend, shine, Shining hair colour
Hair type: blonde, bleached hair, coloured, dyed hair, grey hair
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