Defy Damage Protective Shampoo 50ml

JOICO Defy Damage Protective Shampoo - for strengthening hair bonds and longer durability of colorations

This gentle, sulfate-free shampoo* for daily use removes residues and strengthens the hair's natural protection against all types of damage.
*Without SLS/SLES (Sodium Lauryl Sulfate/Sodium Laureth Sulfate).

The Defy Damage product family simply impresses everyone. Your secret? The ingenious active and care components. They care for the hair from the first application and prevent the hair structure from being damaged by the chemical process even before colouring.

Smart Release Technology is a breakthrough in hair cosmetics. The active ingredients arginine, keratin and rose hip oil are enclosed in small liposomes which gradually release the care components. This process is triggered with every brush stroke and every touch, so that the hair looks groomed, shiny and healthy long after the salon visit.

• Rose hip oil
• Keratin
• Arginine
• liposome

In addition to Smart Release Technology, there are three more Wirkstoffe that are bursting with superpowers: Arginine, protective lipids and Moringa oil.
Arginine penetrates deep into the hair, combines with other amino acids and helps to build new hair connections inside.
The hair-identical protective lipids replenish the lipid storage in the cuticle layer and form a barrier against harmful external influences.
Nourishing Moringa oil with vitamins A and E as well as zinc provides the hair with moisture and makes it silky soft.

Frequent chemical treatments, daily heat styling, environmental pollution and UV radiation cause damage to the hair. It becomes dry, no longer shiny and difficult to style. The Defy Damage System protects your clients' hair from damage even at home.

Care series for the home

80% less hair breakage
5x more powerful hair

• Preserves more than 90% brilliance of the coloration 
• Strengthens & rebuilds the bonds in the hair
• Results after only one application
• Instant, velvety-silky hair feel
• Optimized gloss