Blonde Life - Brightening Shampoo (50ml)

Blonde Life - Brightening Shampoo

The JOICO BLONDE LIFE BRIGHTENING SHAMPOO is a colour-neutralising, gentle cleansing for natural or coloured blonde hair. It removes deposits such as dirt and sebum, while restoring the ideal pH value. Sulphate-free shampoo with a pH value of 4.5-5.5. Joico Blonde Life products contain the Bio-Advanced Peptide Complex and the Quadramine Complex. These together form hair-identical keratin, which ensures the build-up and regeneration of the hair by the proteins acting directly on the damaged areas of the hair. Meanwhile, natural detoxifying agents neutralize chlorine and remove mineral residues. This prevents a brass or yellow tinge to the hair colour and the blonde remains radiantly beautiful for up to 8 weeks (when using the shampoo in combination with the Brightening Conditioner or Brightening Masque).

The special properties of the Blond Life series at a glance
:- with Bio-Advanced Peptide Complex (contains the body's own amino acids cysteine and arginine; these penetrate into the interior of the hair and refill damaged areas, for reconstructed and stronger hair).
- Natural detoxifying substances neutralize a green or yellow tint.
- Tamanu- as well as Monoi oil moisturize and are especially caring.
- for shiny, smooth and fuller hair, protected against frizz, moisture, colour loss and dryness.